Digital Merchandising

Officially approved as:

Stand Alone: Yes

Total Credit Hours: 12

Certificate description: Upon completion of the certificate program, students will be able to:

• Propose new digital merchandising strategies that would enhance digital commerce after analyze best practices in crafting merchandise assortments, web copy, photography, SEO, and other key techniques; comparing all major costs of running digital commerce, such as shipping, returns, marketing, inventory management, and/or fulfillment.
• Create brand growth strategies in digital commerce space after evaluating digital branding processes in products, place, pricing, and promotions.
• Develop new digital marketing strategies after analyzing digital marketing tools currently available for business and marketing communications, such as google analytics and visualization tools; and evaluating the interaction between the marketers and the consumers on digital marketing channels, including email, text and various social media platforms.
• Evaluate appropriateness of digital data visualization techniques and software tools for a visualization task at hand after learning the principles and various techniques of information visualization.
• Create overall digital commerce strategies by applying branding, merchandising, marketing and data visualization knowledge and techniques.

Certificate web site:
http://catalog.missouri.edu/collegeofartsandscience/additionalcertificatesminors/grad-cert-digital-merchandising/

Admission Criteria

Application Deadlines

• Fall semester: 4 weeks (but no later than 2 weeks) prior to the start of the term
• Spring semester: 4 weeks (but no later than 2 weeks) prior to the start of the term

Required Application Materials

For the Graduate School

• Completed Graduate School online application
• Unofficial Transcripts- As part of the application submission process, all applicants are required to upload unofficial copies of all post-secondary transcripts to the online application. Official transcripts are only required if accepted by the academic program.
• Official Results of English Proficiency Exams for all non-native English-speaking applicants

For the Digital Merchandising Program

• Statement of purpose
• Resume or CV