Degrees Offered
Graduate Certificate
100% Online
Officially approved as:
Stand Alone: Yes
Total Credit Hours: 12
Certificate description: The Graduate Certificate in Marketing Analytics will deepen your understanding of Big Data that inform marketing strategies, tasks, and decisions. Leverage predictive data modeling and data-mining tools to deliver strategic analytical solutions and create value across markets and industries.
This certificate is designed for people who:
- Enjoy working with numbers and want to enhance their skills for career advancement
- Have basic statistical proficiency and want to learn more
- Want to learn how to use data to make better marketing decisions or to consult with marketing clients
Prerequisite coursework/experience in marketing and statistics is required.
Certificate web site:
https://business.missouri.edu/programs-admissions/graduate/graduate-certificates
Admission Criteria
Deadlines for application to the Graduate Certificate in Marketing Analytics
Students may start the program at the beginning of the fall semester.
| Entrance Term | Application Deadline |
| Fall | July 1 |
Required Application Materials
For the Graduate School
- Completed Graduate School online application
- Unofficial Transcripts- As part of the application submission process, all applicants are required to upload unofficial copies of all post-secondary transcripts to the online application. Official transcripts are only required if accepted by the academic program.
- Official Results of English Proficiency Exams (International applicants only)
For the Marketing Analytics Program
- Trulaske Graduate Application (built into the Graduate School online application)
- Including Essay Responses
- Video Statement
- Résumé
- 1 letter of recommendation
- From someone who knows you well in a professional or academic setting. This person should be familiar with your work ethic, leadership skills, and ability to overcome challenges.
- GMAT or GRE score (optional/not required)
- TOEFL or IELTS (for international students)
Please click here for more details about admissions requirements and steps to apply.