Marketing Analytics

Officially approved as:

Stand Alone: Yes

Total Credit Hours:  12

Certificate description: The Graduate Certificate in Marketing Analytics will deepen your understanding of Big Data that inform marketing strategies, tasks, and decisions. Leverage predictive data modeling and data-mining tools to deliver strategic analytical solutions and create value across markets and industries.

This certificate is designed for people who:

• Enjoy working with numbers and want to enhance their skills for career advancement
• Have basic statistical proficiency and want to learn more
• Want to learn how to use data to make better marketing decisions or to consult with marketing clients

Prerequisite coursework/experience in marketing and statistics is required.

Certificate web site:
https://business.missouri.edu/programs-admissions/graduate/graduate-certificates

Admission Criteria

Deadlines for application to the Graduate Certificate in Marketing Analytics

Students may start the program at the beginning of the fall semester.

• Fall deadline: July 1

Required Application Materials

For the Graduate School

• Completed Graduate School online application
• Unofficial Transcripts- As part of the application submission process, all applicants are required to upload unofficial copies of all post-secondary transcripts to the online application. Official transcripts are only required if accepted by the academic program.
• Official Results of English Proficiency Exams (International applicants only)

For the Marketing Analytics Program

• Resume/CV
• Trulaske Graduate Application (built into the Graduate School online application)

Please click here for more details about admissions requirements and steps to apply.