Marketing Analytics

Officially approved as:

Stand Alone: Yes

Total Credit Hours:  12

Certificate description: The Graduate Certificate in Marketing Analytics will deepen your understanding of Big Data that inform marketing strategies, tasks, and decisions. Leverage predictive data modeling and data-mining tools to deliver strategic analytical solutions and create value across markets and industries.

This certificate is designed for people who:

• Enjoy working with numbers and want to enhance their skills for career advancement
• Have basic statistical proficiency and want to learn more
• Want to learn how to use data to make better marketing decisions or to consult with marketing clients

Prerequisite coursework/experience in marketing and statistics is required.

Certificate web site:
https://business.missouri.edu/programs-admissions/graduate/graduate-certificates

Admission Criteria

Deadlines for application to the Graduate Certificate in Marketing Analytics

Students may start the program at the beginning of the fall semester.

Required Application Materials

For the Graduate School

• Completed Graduate School online application
• Unofficial Transcripts- As part of the application submission process, all applicants are required to upload unofficial copies of all post-secondary transcripts to the online application. Official transcripts are only required if accepted by the academic program.
• Official Results of English Proficiency Exams (International applicants only)

For the Marketing Analytics Program

• Resume/CV
• Trulaske Graduate Application (built into the Graduate School online application)

Please click here for more details about admissions requirements and steps to apply.